Executive communication · Leadership · Influence
Business Storytelling
Turn information into meaning—and meaning into action.
The premise
In business, having something important to say is not enough. Leaders must communicate ideas in a way that captures attention, creates understanding and gives people a reason to act.
Ivana Ries delivers practical Business Storytelling Training for executives, leaders and corporate teams. Participants learn to transform strategy, data, experience and complex business messages into clear, credible narratives that people understand, remember and can act upon. This is not storytelling for entertainment. It is storytelling as a leadership and communication capability.
What participants learn
A shift in capability.
Define what the audience needs to know, feel and do
Strip away noise until the central message is unmistakable
Connect facts, data and strategy to human meaning
Build memorable narratives using context, tension, decision and outcome
Communicate vision, change, culture and complex ideas with greater clarity
Finish with the decision, behaviour or action the organisation needs
Available formats
Built around the communication challenge.
Participants work with real organisational messages, practise delivery, receive feedback and leave with stories they can use.
- 01
Executive Business Storytelling Workshop — half-day or full-day
- 02
Business Storytelling Masterclass — 90 minutes to 2 hours
- 03
Executive Storytelling Intensive — small-group applied development
- 04
Custom corporate programme — built around the organisation's real communication challenges
Build this capability inside your organisation